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Ski Boutique partners with Swiss.

A Swissair jet, taxiing on the runway at Geneva

In February 2014 we were extremely proud to have finally tied up a partnership with Swiss International Air Lines. Swiss are an icon of premium luxury travel and offer the kind of service that our clients expect.

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In February 2014 we were extremely proud to have finally tied up a partnership with Swiss International Air Lines. As the home of SunBoutique is Zermatt, Switzerland and Swiss is the national flag carrier for our home country it made sense to forge a partnership. We made Swiss Platinum Partners which is the highest accolade we can bestow. 

The Swiss brand is well respected by travelers as can be seen by the company coming top of the upmarket Conde Nast Traveler’s readers survey for short haul flights in 2008. Swiss also received the AirlineRatings.com Best Long Haul Airline Award for Europe 2014. Swiss are constantly striving for perfection and this chimes well with the SunBoutique ethos. Furthermore when Swiss receives all it’s Airbus A330’s sometime in 2014 it will become the first airline to offer first class on all long haul flights, thus demonstrating a solid commitment to passenger comfort and gold star service. Their total commitment is carried out in all areas of their operations, their maintenance department SR Technics is so good that dozens of other airlines outsource the maintenance of their jets to the team in Zurich.

Founded Phoenix like in March 2002 from the ashes of Switzerland's original flag carrier Swissair which declared bankruptcy that year, Swissair's operations and profitability were disrupted in the wake of the September 11, 2001 attacks, a fate that befell quite a few airlines that flew to the United States at that time. The newly formed airline was faced with a stark choice in 2005. According to Marcel Biedermann, the managing director for intercontinental markets, there were three possibilities: stay independent as a niche carrier, shrink to an unrecognisable level, or attach onto another airline group. The latter choice was pursued and Swiss International Air Lines became a subsidiary of Lufthansa the German flag carrier and also the largest airline in Europe. Swiss halved its losses, and in 2006 recorded a net profit of $220 million, Biedermann stated in the March 2008 that "this was the beginning of getting our house back in order." He said that help was needed and looked up to Lufthansa as a comparison, so their coming together was natural. 

Switzerland’s numerous winter resort locations are efficiently and well served by that other paragon of Swiss virtue, the railway system, either known as the SBB (German) CFF (French) or the FFS (Italian) and are all easily accessed from the country’s three main airports: Zurich, Geneva and Basel. Best of all, Swiss waive the fee for the transport of winter sport equipment – namely skis, snowboards and boots.